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                    50% of businesses don't have an integrated Digital Marketing Strategy, and it's challenging to know where to start.

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                    Use our tried and tested Reach, Act, Convert, Engage (RACE) framework including 20 Toolkits of up-to date actionable resources to create or refine your strategy.

                    Everything you need to drive growth through digital marketing

                    The unique Smart Insights toolkits cover the full customer lifecycle and give you a complete system of audits, templates, guides and e-learning to help you rapidly review, improve and drive growth - fast.

                    Individual members get access to our 7 of our Digital Channel Essential Toolkits. Business Members also get an additional 13 exclusive toolkits.

                    * Toolkits marked with an asterisk are exclusive to Business Membership

                    Explore our
                    10 Essential
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                    Improve every
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                    An integrated,
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                    10 Extra
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                    Digital Marketing
                    Strategy and
                    Planning * Digital marketing Strategy and Planning Learn the fundamentals of defining a marketing strategy to support the future growth of your business.
                    Content
                    Marketing Content Marketing We see content marketing as the fuel for all the core digital marketing activities to engage and persuade your audience. Use our toolkit to develop a more strategic approach and use our templates to manage your content marketing activities.
                    Digital
                    Experience
                    Management Digital Experience Management Learn how to make your mobile and desktop website designs more persuasive using our insight-driven approach. This toolkit explains how to use Google Analytics to identify improvements and recommends web design best practices.
                    Email Marketing
                    and Marketing
                    Automation Email Marketing and Marketing Automation Email marketing is still the best way to deliver targeted, relevant messages to prospects or customers. Use our Email marketing toolkit so you can use the power of Marketing Automation best practices to get cut-through in the inbox across the customer lifecycle.
                    Social Media
                    Marketing Social Media Marketing Review and improve your social media marketing with our toolkit. Use our templates to audit and develop your social media strategy and make better use of the major social networks with the practical tips in our 'Smarter' guides.
                    Marketing
                    Campaign
                    Planning * Marketing Campaign Planning Don't re-invent the wheel with each campaign you run or miss out on best practices to boost results. Use our campaign planning guides and Excel templates to create tried-and-tested integrated campaign plans.
                    Google
                    Analytics Google Analytics Learn how to make your mobile and desktop website designs more persuasive using our insight-driven approach. This toolkit explains how to use Google Analytics to identify improvements and recommends web design best practices.
                    Marketing
                    Strategy and
                    Planning * Marketing Strategy and Planning Learn the fundamentals of defining a marketing strategy to create or refine marketing plans to grow your business.
                    Search Engine
                    Optimisation
                    (SEO) Search Engine Optimisation (SEO) If you get it right, SEO can be a huge competitive advantage in many business sectors. So, it's super-competitive. Check that your approach to SEO is using the latest techniques and best practices with our toolkit.
                    Paid
                    Media Paid Media Learn best practices and keep up-to-date on the cutting-edge techniques to improve your ROI using Google AdWords, Social media and Display ads.

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                    Our FREE membership gives you access to over 25 helpful, actionable tools and resources to help you get your digital strategy started.

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                    Since 2009 our toolkits have helped thousands of marketers in over 100 countries to hit - and exceed - their targets.
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                    For individuals and for companies - of any size and sector

                    It doesn't matter whether you're an army of one or you work for a global powerhouse (or somewhere in between) - our Toolkits are relevant and have helped marketers just like you. And we've got a subscription to meet your needs and your budget, with dedicated resources for different industry sectors.

                    Individual Membership

                    All the essentials for one person

                    • Enhance your marketing skills
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                    Content Marketing
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                    Search Engine Optimisation
                    Social Media Marketing
                    Google Analytics
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                    +
                    Capability Grader
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                    Personalized Learning Plan
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                    Quick Wins +
                    Comprehensive e-learning

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                    Business Membership

                    Unlimited use for your business

                    • Improve your (and your clients') results from marketing
                    • Upskill and develop your marketing team
                    • Get dedicated support on your journey

                    Digital Marketing Strategy
                    Marketing Campaign Planning
                    Content Marketing
                    Digital Experience Management
                    Email Marketing Automation
                    Search Engine Optimisation
                    Social Media Marketing
                    Google Analytics
                    Google Adwords
                    Marketing Strategy & Planning
                    +
                    Agency Growth and Management
                    Branding for Business
                    Business-to-Business Marketing
                    Ecommerce / Retail
                    Integrated Lifecycle Marketing
                    Managing Digital Marketing Teams
                    Managing Digital Transformation
                    Managing International Marketing
                    Sector Technology Innovation
                    Startup and Small Business
                    +
                    Capability Grader
                    +
                    Personalized Learning Plan
                    +
                    Quick Wins
                    +
                    Comprehensive e-learning

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